That's Genius is a concept pitched towards Panasonic. The idea was to penetrate the younger generation, which has some influence within the family regarding technology, based purchases. The idea was to get a community started based around this video sharing style website, enforcing trust in the Panasonic name. In the end swaying their parent's decision towards purchasing Panasonic products. I worked with another designer on the visual development of the That's Genius site. In the end the pitch won with Panasonic, and is now in development stages.